Well we've all been there! Or at least I know I have. I joined my first affiliate program about 18 months ago and thought "this is it!" - I confidently expected the cash to start rolling in within hours.
Why the confidence. Well I'd just signed up with one of the top 10 affiliate programs (according to it's promotional page!) and had also signed up with Google Adwords - so all I'd done was put up an ad and a few keywords. How easy was that? And now I just needed to wait for the avalanche of customers clicking on my ad and sending my affiliate sales counter into meltdown.
Ummmmmm.....
It didn't work.
What?
I couldn't believe it. I had the expected stampede of "customers" but no sales. It was my Google Ads cost that went into meltdown! I was dumbfounded. What had gone wrong? Perhaps this whole thing about making money online with affiliate programs was a load of hyped up rubbish anyway. Yes that must be it. I knew it was too good to be true. Huh. To think I'd fallen for that.
But somehow I had this nagging feeling - it should work. Why didn't it? It seems so logical. Put up an advert to attract people who want to buy a product they are already looking for. I must be able to do that!
So for some reason Cheap Ish Smith Jersey , even though I'd started disastrously, I jumped into my "learning phase". Something by the way I never got out of. I was and still am a knowledge junkie. I devoured e Books and websites written by people who seemed to know what they were doing. And you know what? There's more to this than joining a top 10 affiliate program and putting an advert up.
Actually you can definitely make a GREAT income doing just that - but it is a lot more subtle than I'd thought. It is however something that anyone can do with the right attitude. By that I mean you must be prepared to learn your craft. Invest in your business and your future. Treat it as a business and it will reward you many many times over. But treat it as a money for nothing, get rich quick scheme and you WILL fail.
Some of the best books I read were Google Cash by Chris Carpenter Cheap Langston Galloway Jersey , Affiliate Money Tree by Mike Delrue and The Definitive Guide to Adwords by Perry Marshall.
As I developed my income I found that after a while I just knew what products would sell and that I didn't need the top 10 affiliate programs - in fact I could make more by promoting less well known ones.
I also found better ways than placing pay per click ads - though this is easy money once you've learned the tricks of the trade. My best advertising is now totally free! (For details see below)
Here's to your success in affiliate sales - if I made it - so can you!
The question: "When should a growing company slow down its sales function and focus solely on delivery?"
The answer: ?Never!?
When fast growth is the focus of your company, the only constant is that you will always, and I mean always Cheap Henry Ellenson Jersey , need more sales. It doesn't matter how full the sales pipeline looks, you need more sales. It doesn't matter that you have no idea how you're going to deliver the order you just took, you need more sales. And it doesn't matter that you're booked for the next year Cheap Stanley Johnson Jersey , you need more sales.
To understand why you must keep selling in the face of certain income, I will introduce you to ?Murphy's Law? of Sales which states that ?whatever business can be lost, will be lost!? Customers will change their mind Cheap Luke Kennard Jersey , cancel orders, and in some cases just go out of business altogether.
There are numerous snags that can stop your sale before it hits accounts receivable and unfortunately most are beyond your control. The good news is you can protect yourself against this uncertainty by filling the sales pipeline at all times, no matter how good things get.
Enlarge the Pipeline
A great way to protect your sales future is to increase the expectations of your sales pipeline. If you think you need to put $1 million in the pipeline try moving that number to $2 million. I'm not suggesting that another million dollars worth of sales are going to magically appear just because you updated your Excel spreadsheet. Instead I'm suggesting that you raise the bar on your projections so that you can absorb the inevitability of losing sales along the way. It's far better to be over prepared.
Spread the responsibility
Because small companies typically cannot afford to hire several salespeople they often rely upon the founder or another single person to do the job for the entire company. The problem with this approach is that there is too much reliance on one person to feed the entire organization. Sometimes people run into a cold streak Cheap Ersan Ilyasova Jersey , get distracted, or just aren't the right fit at the right time. Any one of these factors can cripple your sales pipeline.
Instead of relying on an individual to bear the company's entire sales load, spread the responsibility across all members of the organization. A great way to do this is by giving other people in the company an opportunity to participate in the sale process as well. Allow others to help prepare presentations Cheap Marcus Morris Jersey , give them responsibility for ?up-selling? existing customers and ask them to use their professional networks to identify new opportunities.