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Signage should never be an afterthought. The sign on your business is a powerful and sophisticated marketing tool. It works for you 24 hours a day, 7 days a week, 365 days a year. It creates the first impression of your business that many customers will get; it tells them who you are, where you are and what you have to offer.


Good signage example in short, as the saying goes: 鈥榊our sign is your voice on the street鈥? It鈥檚 a primary means of communicating with customers; it attracts them wholesale nike air max trainers , draws them through your doors, and encourages them to buy your products and services.


In the following blogs, we will help you appreciate the benefits of good signage and show how by getting the right sign you can add to the success of your business.


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Originally Published On: Xplore Sign & Digital

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"The purpose of human life is to serve, and to show compassion and the will to help others." Albert Schweitzer


To get a fire going. Ahhh! We know that only too well. One poorly-timed word wholesale nike trainers china , sideways glance or accusatory question to a sparks go flying. Before you know it, voices start running up an octave or two, muscles start tensing and words start spewing forth for the impending, unavoidable flare-up. A veritable bonfire could be in the works before you know it! Ha! No one ever told you this parenting thing would be easy. Call for such stamina, nerves of steel and worn-out knees.


On the flip side wholesale nike air max , it only takes the spark of one individual, one heroic voice, one visionary or one touched by social injustice, personal tragedy or immeasurable suffering to try to set the world right again.


Such was my experience Saturday morning, when I traded in leisure time on a perfect-postcard New England fall day to attend a mandatory training session for the Make-A-Wish Foundation. Having been personally touched by childhood cancer wholesale nike air max shoes china uk , I wanted to become actively involved in this top-notch organization as a goodwill ambassador. Not only because they would be granting a wish to our family, but because I believe that my testimony could prove encouraging to others facing similar circumstances.


The Make-A-Wish Foundation has the system figured out: rules, regulations, security background they do an excellent job of acquainting their volunteers with the basics before getting truly started. They also do a wonderful job of reminding you why you signed up in the first place. Video clips of children as they are receiving their wish?along with film of the selfless acts of devoted volunteers in shaping the wish to its fullest potential?bring that lump-to-the-throat experience that could hardly find expression anywhere else. Dressing up in hulas to deliver a wish for a Hawaiian trip, or as Spiderman so that a little boy could be ?Beetle Boy? for a day and save the city of Pittsburgh from the evil Green Goblin?.all served as powerful reminders of fulfilling Make-A-Wish's vision of ?bringing hope wholesale nike trainers china uk , strength and joy? to children around the world.


The foundation got its start after a family lost their own son to leukemia. The mother, so moved by the local police force which granted a wish to her son just a week before he passed away, inspired her to found a program which would exert that same power over countless other children facing life-threatening illnesses around the world. Her singular joy in watching her son receive his wish sparked the fire which would spread around the globe.


Around the world people are following that still quiet voice which inspires them to jump out of their comfort zone and into the arena of hunger and hurt, poverty and pain, illness and illiteracy. Folks like Roberto Perez wholesale nike air max trainers uk , international leader of Alfalit-?a literacy group that our family is involved with-?who retired from his career as a social worker in order to advance the cause of literacy throughout Spanish and Portuguese-speaking countries of the world; or of James and Carolyn Loftin, who felt the pull to meet the spiritual needs of the people of China, and founded the Follow One International organization, leaving family, friends and personal comfort behind. There are thousands of others. All felt tugs on their heartstrings to enlarge their circle of concern and stepped out onto the world stage of need.


Most visionaries have suffered inordinate personal suffering. Not witnessed it secondhand. Not read about it. Or heard about it. But experienced it. It seems to go with the territory. A rose isn't beautiful without its thorns wholesale nike air max white uk , after all. It is the suffering, really, which serves most often as the springboard for profound change and energetic movement to goodwill on a massive scale.

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